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Olivia Watson

Business Development

Build a Dashboard that Showcases Firm Success

With increasing competitive pressures across the industry, law firms that seek to run efficiently are adopting metrics-based approaches. Dashboards are a powerful way to keep firm initiatives aligned with the raw data that powers them. Kevin Iredell and David Ackert hosted a workshop that showed marketers how to “Build a Read more…

By Olivia Watson, 2 years2 years ago
Business Development

Managing Your Business Development Strategy Using Statistics

Whether you’re a lawyer, a CPA, an RIA or a startup founder, any professional who is tasked with selling the service they provide has to contend with the opposing forces of developing business and servicing their clients. How do you strike a proper balance between doing existing work and bringing Read more…

By Olivia Watson, 3 years3 years ago
improve-performance
Business Development

You Can’t Improve Your Business Development Performance if You Don’t Measure it.

Lawyer business development activities are notoriously difficult to tie to ROI given the nebulous quality of winning new work. But it’s important to measure performance with any BD initiative, both to justify its expense to management and to encourage lawyers who aren’t necessarily confident with their business development skills. Try Read more…

By Olivia Watson, 3 years2 years ago
measure-kpis
Business Development

5 Metrics that Measure Success

Ad hoc. That’s the primary theme when it comes to most people’s business development effort. When our schedule lightens up, we do some networking. When things get busy, business development grinds to a halt. What’s the ROI for all the lunches and meetings and mixers and tweets? Most of us don’t bother Read more…

By Olivia Watson, 3 years3 years ago
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  • Build a Dashboard that Showcases Firm Success
  • Managing Your Business Development Strategy Using Statistics
  • You Can’t Improve Your Business Development Performance if You Don’t Measure it.
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